Product Marketing Executive

Permanent employee, Full-time · Basingstoke
38,000 - 40,000 £ per year
Introducing TechPoint
TechPoint is a people centered organisation, it is important to us that you not only have the skills and experience to fulfill the position, but you also possess the same core values as us. We are looking for people who can make a difference, add value, have an input and enjoy their work. This approach to recruitment makes TechPoint a unique team to be a part of– and we hope you can join us!  
 
At TechPoint we provide industry leading products, solutions and services. TechPoint comprises 3 value streams: Supply Chain Solutions, Manufacturing Solutions and Specialist Components – our five 'Centres of Excellence' across South and East of Anglia.
The Role
We are looking for a dynamic and creative Product Marketing Executive to join our marketing team. This role combines the strategic and hands-on aspects of social media management with product marketing responsibilities to support brand growth, drive engagement, and contribute to successful product launches. The role will play a key role in shaping how our brand and products are seen, experienced, and talked about across digital channels.
 
Responsibilities
 
Product Marketing
  • Support go-to-market strategies for new product launches and key campaigns.
  • Work with product and sales teams to develop positioning, messaging, and promotional materials.
  • Coordinate digital product presentations, landing pages, and sales tools.
  • Conduct basic market research and competitor analysis to inform messaging.
  • Assist in creating product-focused email campaigns, blog content, and digital assets.
Social Media Marketing
  • Develop and execute engaging content calendars across key platforms.
  • Manage day-to-day posting, community engagement, and brand voice.
  • Track performance metrics and use insights to optimise campaigns.
  • Collaborate with creative teams on visual content (photo, video, stories, reels).
  • Stay ahead of social trends and competitor activity.
Collaboration & Cross-Functional Work
  • Liaise with e-commerce, sales, and design teams to ensure consistent branding and messaging.
  • Coordinate influencer, brand ambassador, or user-generated content campaigns.
  • Represent customer voice by gathering insights from social channels and feedback loops.
About you
  • 2+ years of experience in a product marketing combined with social media role.
  • Strong copywriting and content creation skills.
  • Experience using social media management tools.
  • Good understanding of brand and marketing principles.
  • Highly organised and able to manage multiple campaigns and deadlines.
  • Analytical mindset with basic knowledge of KPIs, engagement metrics, and audience targeting.
Desirable:
  • Experience in  Electronics or Component Industry
  • Familiarity with email platforms CMS, or basic HTML.
  • Exposure to performance marketing, influencer outreach, or paid social ads.
  • Adobe Creative Suite or Canva experience.
Why us?
  • 25 days holiday plus Christmas shutdown
  • Your birthday as an additional day off
  • Private Healthcare 
  • Health cash plan
  • Company sick pay
  • Bonus Scheme
  • Life insurance of 4 x your annual salary
  • Up to 5% employers pension contribution salary sacrifice
  • Option to buy up to 5 days of holiday 
  • Enhanced Parental leave pay
  • Cycle to work scheme 
  • Home and Tech salary sacrifice scheme
  • Free will writing service
  • Free parking
About us
Our Mission
Harnessing the specialised strengths of each TechPoint business to create a uniquely integrated, value-driven solution for our customers. Dedicated to delivering exceptional service, from supply chain optimisation to complex manufacturing, empowering our clients with innovation and efficiency across every stage of their journey.

Our Purpose
Contribute to making a tangible impact on the success of our clients by redefining what’s possible in supply chain management and advanced manufacturing.

Equal Opportunities for all
TechPoint Group is an equal opportunity employer, committed to providing equal opportunities to all individuals, regardless of age, disability, gender reassignment, marriage/civil partnership, pregnancy, maternity, race, genetic information, religion or belief, sex or sexual orientation or any other characteristic protected by applicable laws. We value diversity and inclusion in our workforce and encourage all qualified candidates to apply

We look forward to hearing from you.
Thank you for your interest in TechPoint Group, we're excited to receive your application. Please complete the short form and if you have any issues, email us at recruitment@techpoint.co.uk 
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